LUXURY MARKETPLACE BRANDING - IS YOUR MESSAGE ON TARGET?

Luxury Marketplace Branding - Is Your Message On Target?

Luxury Marketplace Branding - Is Your Message On Target?

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Many luxury real estate marketing professionals confuse their head-shot as being their brand. The majority of real estate print ads are simply a collection of "heads and houses". As a result, what you get is a sea of sameness. When your competitors all use their head-shot as their brand what makes you distinct? This is part 2 of our previous post,Off with Your Head!

Read over the homeowner's association rules, regulations, and guidelines. Check into what you can do with your home as far as outside colors you are allowed to put on your home.



Part of the exercise of articulating your personal brand is defining what you value the most. Think about some of your favorite real estate in Marbella. things and why they are meaningful to you. This can reveal your personal brand values.

Was it Mary Poppins who said "Accentuate the positive?" I'm not sure, but whoever it was, they were right. So sit down right now and write a list of all the benefits you can offer a buyer or real estate development. a seller.

These professionals are not your employees, but they handle different parts of your business. For example, you can delegate title search work to your real estate company or service. estate attorney or closing agent.

Interview several agents. Ask to see what properties they have closed the deals on in the last twelve months. Look online at their website. If you are a seller ask how they will market and promote your home. If you are a buyer then ask how they plan to find you the right home. Just using the MLS listings is benalus marbella not enough. Make sure they have the basics; their license, up to date training and work at real estate full time. Also ask if they are a broker or an agent. A broker generally has more experience and training.

First Tip, the company must be credible and have a website. A website creates visibility online and allows you to research them to see who they are. Their website needs to very clearly display pictures of the companies' employees so that you know who you would be working with. This is critical for you to truly know who is behind your investments. Second Tip, their should be a tab that allows you to look at availability. If they have available properties on their site, this shows that they are buying and buying often, creating opportunity for you the investor.

And the people who develop these e-real estate assets are supported by the income these sites generate and any partial or complete sales of the networks of sites that they build.

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